TrackingQR

Johnathan Richman writes on his blog, Dose of Digital, about the potential use of QR codes in drug advertising. The FDA mandates a practice called fair balance (essentially contributing to the glut of fine print on most drug advertisements).  Although the idea probably won’t get the thumbs up from the FDA, it is novel nonetheless.  It also highlights the ability that QR codes have of connecting ads with additional (and sometimes vast) content.

Link: http://www.doseofdigital.com/2009/02/avoid-fda-regulations-mobile-marketing/